Fast fashion basically refers to rapid fashion which changes almost rapidly and frequently by just putting together relatively simple, attractive designs in a matter of hours. The fast fashion style usually follows current trends but often more radically. It is also called “hot” fashion. Many top designers have been criticized for “ultra-fast fashion” and for overproducing the same designs. There are many issues with the way this type of fashion is produced. For example, it can be produced on a large scale, without considering the quality of the clothes produced, and without considering the environmental impact.
Fast fashion does not conform to any recognizable design pattern, so that garments tend to be produced in bulk, without giving the customer an adequate visual experience of the dress. As a result, many garments designed in such a manner are quite unfashionable due to their lack of creativity, originality, or uniqueness. This is the main reason why most fast fashion garments are mass-produced. The use of mesh fabrics, and other new techniques, have made fast fashion feasible, and the garment production has become much more efficient than before.
To understand how the production of clothes in the fast fashion industry works, it is important to know something about the true cost of clothing production. The true cost of production includes all the costs involved in acquiring, transporting, sewing, cutting, stitching, and making the fabric. It also includes a number of hidden costs, such as overhead costs, taxes, labor costs, and various discounts given to customers, depending upon the store and the market it operates in. Clothing production involves considerable quantities of human resources. Fast fashion clothing producers invest a lot of money and energy in the tasks of manufacturing clothes, because the cost of creating a garment is much higher than the cost of producing it. Most of these costs, such as labor and overhead, are absorbed by the consumer.